Ref NoWBA/BT/12/17/1/13
TitleReport on a Visit to the United States of America
DescriptionVisit report by R M Dickson, S Millwood, D Cargill, and J B Guy, following a visit from 8 April to 8 May 1962. Report concerns observations on retailing including market research, merchandising methods, employees, pharmacy, sales promotion, distribution of goods, property and planning, and development costs.
Date1962
LevelItem
Extent1 item
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